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Aristocratic Tatar violet

#990764
Notes

Aristocratic Tatar violet (#990764) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 91%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#990764
RGB
rgb(153, 7, 100)
HSL
hsl(322, 91%, 31%)
HWB
hwb(322 3% 40%)
OKLCH
oklch(45.3% 0.185 350.1)
HSV
hsv(322, 95%, 60%)
LAB
lab(33.66% 59.20 -12.23)
LCH
lch(33.66% 60.45 348.33)
CMYK
cmyk(0%, 95%, 35%, 40%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Tatar
modifier

Mongolian Tatar, Tatar. As a color modifier, tatar implies a Kazan-and-Crimean-Khanate quality, the visual register of Tatar-Khanate-of-Kazan-and-Crimea Mongol-successor Central-Asian-and-Eastern-European hand-built Khanate-and-trading-city surfaces under Kazan-and-Crimean Tatar-Khanate post-Mongol-successor trading-and-fortress light. Sits at the modifier-and-cultural end of the grid, parallel to mongol and hun in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#990764
Original
#2b4066
Protanopia
#555861
Deuteranopia
#a5003a
Tritanopia
#2d2d2d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.57:1

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