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Lavish Zenith violet

#990667
Notes

Lavish Zenith violet (#990667) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 92%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#990667
RGB
rgb(153, 6, 103)
HSL
hsl(320, 92%, 31%)
HWB
hwb(320 2% 40%)
OKLCH
oklch(45.4% 0.187 348.6)
HSV
hsv(320, 96%, 60%)
LAB
lab(33.74% 59.66 -14.04)
LCH
lch(33.74% 61.29 346.76)
CMYK
cmyk(0%, 96%, 33%, 40%)

Etymology

Lavish
adjective

Old French lavasse, downpour — sharing root with laver (to wash). As a color modifier, lavish implies a saturated-and-extravagant quality where the hue spills over its visual boundaries with luxurious pigmentation. Sits at the bold-and-saturated end of the grid, parallel to opulent and sumptuous in usage.

Zenith
modifier

Arabic samt-al-ra's, path-overhead. As a color modifier, zenith implies an overhead-pointing-and-high-point quality, the visual register of celestial-sphere-and-overhead-Zenith hand-overhead-pointing-and-high-point celestial-sphere-and-overhead-and-Zenith-pole zenith-and-overhead-pointing-and-high-point surfaces under celestial-sphere-and-overhead-and-Zenith-pole astronomical-and-celestial-mechanics overhead-axis-light. Sits at the modifier-and-cosmic end of the grid, parallel to nadir and axis in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#990667
Original
#294069
Protanopia
#545864
Deuteranopia
#a5003b
Tritanopia
#2c2c2c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.58:1

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