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Dominant Gloam Strawberry

#99055a
Notes

Dominant Gloam Strawberry (#99055A) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (326°, 94%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#99055a
RGB
rgb(153, 5, 90)
HSL
hsl(326, 94%, 31%)
HWB
hwb(326 2% 40%)
OKLCH
oklch(44.8% 0.181 354.8)
HSV
hsv(326, 97%, 60%)
LAB
lab(33.18% 58.44 -6.48)
LCH
lch(33.18% 58.80 353.67)
CMYK
cmyk(0%, 97%, 41%, 40%)

Etymology

Dominant
adjective

Latin dominārī, to rule — present-participle of dominate. As a color modifier, dominant implies a saturated-and-leading quality where the hue claims visual precedence over neighboring colors in the surrounding palette. Sits at the bold-and-imperative end of the grid, parallel to commanding and authoritative.

Gloam
modifier

Old English glōm, twilight-or-dusk. As a color modifier, gloam implies a twilight-and-half-light-and-fading quality, the visual register of Scottish-Border-and-Hebridean-gloam hand-twilight-and-half-light-and-fading Scottish-Border-and-Hebridean-and-Orkney gloamed-and-twilight-and-fading surfaces under Scottish-Border-and-Hebridean-and-Orkney long-northern-twilight-and-blue-hour gloaming-and-twilight light. Sits at the modifier-and-mood end of the grid, parallel to dusk and shade in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#99055a
Original
#303e5c
Protanopia
#575757
Deuteranopia
#a60033
Tritanopia
#2b2b2b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.32:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.52:1

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