colors
Back to gallery

Earnest Vandal Crimson

#990344
Notes

Earnest Vandal Crimson (#990344) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (334°, 96%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#990344
RGB
rgb(153, 3, 68)
HSL
hsl(334, 96%, 31%)
HWB
hwb(334 1% 40%)
OKLCH
oklch(44.0% 0.175 5.8)
P3
color(display-p3 0.5489 0.1089 0.2674)
HSV
hsv(334, 98%, 60%)
LAB
lab(32.38% 56.84 6.81)
LCH
lch(32.38% 57.25 6.83)
CMYK
cmyk(0%, 98%, 56%, 40%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Vandal
modifier

Latin Vandalus, of-the-Vandals. As a color modifier, vandal implies a Germanic-tribal-migration quality, the visual register of Vandal-Kingdom-of-Carthage late-Roman-period hand-built Germanic-Migration-period kingdom-and-fortification surfaces under late-Roman Vandal-Kingdom-of-Carthage Migration-Period sky. Sits at the modifier-and-cultural end of the grid, parallel to goth and hun in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#990344
Original
#373a45
Protanopia
#5b5641
Deuteranopia
#a80026
Tritanopia
#282828
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.57:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.45:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##990344
Display P3
Display P3
color(display-p3 0.5489 0.1089 0.2674)
P3 has subtle headroomOKLCH chroma 0.175

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas