Hot Periwinkle Bloom

#989afb

Notes

Hot Periwinkle Bloom (#989AFB) is a soft blue with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (239°, 93%, 79%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#989afb

RGB

rgb(152, 154, 251)

HSL

hsl(239, 93%, 79%)