Pale Ruby Chalk

#98717c

Notes

Pale Ruby Chalk (#98717C) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (343°, 16%, 52%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#98717c

RGB

rgb(152, 113, 124)

HSL

hsl(343, 16%, 52%)