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Grounded Azalea

#983081
Notes

Grounded Azalea (#983081) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (313°, 52%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#983081
RGB
rgb(152, 48, 129)
HSL
hsl(313, 52%, 39%)
HWB
hwb(313 19% 40%)
OKLCH
oklch(49.2% 0.166 337.8)
HSV
hsv(313, 68%, 60%)
LAB
lab(38.51% 52.01 -23.06)
LCH
lch(38.51% 56.90 336.09)
CMYK
cmyk(0%, 68%, 15%, 40%)

Etymology

Grounded
adjective

Old English grund, bottom / foundation — past-participle of ground. As a color modifier, grounded implies a saturated-and-foundational quality where the hue anchors the surrounding palette through its weighty presence. Sits at the bold-and-balanced end of the grid, parallel to centered and anchored.

Azalea
noun

Rhododendron subgenus Pentanthera — particularly the deep-magenta Rhododendron indicum cultivars (the Japanese satsuki azalea), cultivated as bonsai and bedding shrubs since the Heian period. Azalea color refers to a fully bloomed Rhododendron indicum terminal truss in a Kyoto temple garden: a saturated, slightly cool deep magenta with the velvet finish of fresh five-petaled bell-flowers in dense terminal clusters.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#983081
Original
#345083
Protanopia
#55607e
Deuteranopia
#a03554
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.07:1

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