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Chivalrous Madder

#981b4a
Notes

Chivalrous Madder (#981B4A) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (337°, 70%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#981b4a
RGB
rgb(152, 27, 74)
HSL
hsl(337, 70%, 35%)
HWB
hwb(337 11% 40%)
OKLCH
oklch(45.1% 0.162 4.7)
HSV
hsv(337, 82%, 60%)
LAB
lab(33.89% 52.60 4.97)
LCH
lch(33.89% 52.83 5.40)
CMYK
cmyk(0%, 82%, 51%, 40%)

Etymology

Chivalrous
adjective

Old French chevaleros, knightly — adjectival suffix -ous, derived from cheval (horse). As a color modifier, chivalrous implies a saturated-and-knightly-and-gallant quality, the deep-rich color of medieval-Romance chanson-de-geste hero-and-troubadour song tradition. Sits at the bold-and-chivalrous end of the grid, parallel to gallant and knightly.

Madder
noun

Rubia tinctorum, the dyer's madder — the root pigment that fed European red textile production from antiquity until synthetic alizarin replaced it in 1869. Less brilliant than kermes, more lightfast than safflower, madder-dyed wool was the workhorse red of Persian carpets, British redcoats, and Turkish kilim. The color carries that history: a warm, slightly orange red with the matte finish of cloth rather than glaze.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#981b4a
Original
#3c404b
Protanopia
#5d5847
Deuteranopia
#a60030
Tritanopia
#393939
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.59:1

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