Robust Beni
Robust Beni (#980B5C) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (326°, 87%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin robustus, of oak — implying strength combined with substance. As a color modifier, robust describes saturation combined with body: a robust burgundy, a robust olive. Sits in the bold-and-warm corner alongside strong and solid, with the slightly textural implication of a color that has substance behind the pigment.
The Japanese word for the red dye extracted from safflower (Carthamus tinctorius) — laid down in thin layers on wooden trays for the cosmetics, kimono linings, and woodblock-print pigments of Edo-period Japan. The deepest layer was reserved for the aristocracy and could cost as much as gold by weight. The color refers to a fully developed beni on washi paper: a saturated, slightly cool red with the matte finish of plant dye. Cooler than crimson, warmer than rose.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.