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Bold Fast violet

#98096a
Notes

Bold Fast violet (#98096A) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 89%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98096a
RGB
rgb(152, 9, 106)
HSL
hsl(319, 89%, 32%)
HWB
hwb(319 4% 40%)
OKLCH
oklch(45.4% 0.186 347.0)
HSV
hsv(319, 94%, 60%)
LAB
lab(33.80% 59.38 -15.88)
LCH
lch(33.80% 61.47 345.03)
CMYK
cmyk(0%, 94%, 30%, 40%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Fast
modifier

Old English fæst, abstinence-from-food. As a color modifier, fast implies a Lenten-and-fasting-and-restraint quality, the visual register of Roman-Catholic-and-Eastern-Orthodox-Fast Lenten-and-Ramadan-fasting religious-fast-and-restraint austere surfaces under fasting-and-restraint austere ecclesiastical light. Sits at the modifier-and-time end of the grid, parallel to lent and vigil in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98096a
Original
#28416c
Protanopia
#525867
Deuteranopia
#a3003d
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.13:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.58:1

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