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Assured Rain violet

#980969
Notes

Assured Rain violet (#980969) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 89%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#980969
RGB
rgb(152, 9, 105)
HSL
hsl(320, 89%, 32%)
HWB
hwb(320 4% 40%)
OKLCH
oklch(45.4% 0.186 347.4)
HSV
hsv(320, 94%, 60%)
LAB
lab(33.76% 59.27 -15.31)
LCH
lch(33.76% 61.21 345.52)
CMYK
cmyk(0%, 94%, 31%, 40%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Rain
modifier

Old English regn, rain-or-shower. As a color modifier, rain implies a rain-shower-and-wet-and-Atlantic-front quality, the visual register of Atlantic-front-rain-and-monsoon-rain hand-rain-shower-and-wet-and-Atlantic-front Atlantic-front-rain-and-monsoon-rain-and-Lake-District-deluge rain-and-rain-shower-and-wet surfaces under Atlantic-front-rain-and-monsoon-rain-and-Lake-District-deluge Cumbrian-fells-and-Borrowdale-and-Snowdonia Atlantic-rain-light. Sits at the modifier-and-weather end of the grid, parallel to sleet and flurry in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#980969
Original
#29416b
Protanopia
#535866
Deuteranopia
#a4003d
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.58:1

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