colors
Back to gallery

Voluptuous Hashita

#9743cb
Notes

Voluptuous Hashita (#9743CB) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (277°, 57%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9743cb
RGB
rgb(151, 67, 203)
HSL
hsl(277, 57%, 53%)
HWB
hwb(277 26% 20%)
OKLCH
oklch(55.5% 0.206 309.6)
HSV
hsv(277, 67%, 80%)
LAB
lab(45.51% 57.57 -56.10)
LCH
lch(45.51% 80.38 315.74)
CMYK
cmyk(26%, 67%, 0%, 20%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Hashita
noun

Japanese 半色, half-color — the technical Heian-court term for any kasane layer combination yielding a specific hue rather than a primary one. Hashita color refers to a Heian-period hashita-iro combination of a single-bath gromwell-and-indigo: a saturated, slightly cool deep violet with the silk luster of layered single-bath natural dye on hand-spun silk crepe.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9743cb
Original
#0068cf
Protanopia
#2d6dc8
Deuteranopia
#906082
Tritanopia
#5f5f5f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.27:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.98:1

Related Colors

Canvas