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Trustworthy Coquelicot

#973e60
Notes

Trustworthy Coquelicot (#973E60) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (337°, 42%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#973e60
RGB
rgb(151, 62, 96)
HSL
hsl(337, 42%, 42%)
HWB
hwb(337 24% 41%)
OKLCH
oklch(49.3% 0.125 358.8)
HSV
hsv(337, 59%, 59%)
LAB
lab(39.36% 40.84 -1.20)
LCH
lch(39.36% 40.86 358.32)
CMYK
cmyk(0%, 59%, 36%, 41%)

Etymology

Trustworthy
adjective

Old English trēow, trust — adjectival suffix -worthy. As a color modifier, trustworthy implies a clear-and-reliable-and-honest quality where the hue carries the visual register of confidence-deserving-and-faithful-performance design-element. Sits at the crisp-and-honest end of the grid, parallel to reliable and dependable in usage.

Coquelicot
noun

The French word for poppyPapaver rhoeas — the wild red flower of European cereal fields and the unifying flower of French Impressionist painting (especially Monet's Coquelicots, Argenteuil). The color refers to a freshly opened poppy in a Provençal field: a saturated, slightly cool red with the satin finish of single-day petal. Brighter than scarlet, slightly cooler than tomato.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#973e60
Original
#4d5261
Protanopia
#64635e
Deuteranopia
#a3374b
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.62:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.17:1

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