Rich Rust Cloud

#973e12

Notes

Rich Rust Cloud (#973E12) is a deep orange with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (20°, 79%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#973e12

RGB

rgb(151, 62, 18)

HSL

hsl(20, 79%, 33%)