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Dense Mulberry

#970e4d
Notes

Dense Mulberry (#970E4D) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (332°, 83%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970e4d
RGB
rgb(151, 14, 77)
HSL
hsl(332, 83%, 32%)
HWB
hwb(332 5% 41%)
OKLCH
oklch(44.3% 0.171 1.4)
HSV
hsv(332, 91%, 59%)
LAB
lab(32.77% 55.47 1.37)
LCH
lch(32.77% 55.49 1.41)
CMYK
cmyk(0%, 91%, 49%, 41%)

Etymology

Dense
adjective

Latin dēnsus, thick / crowded — sharing root with English condense. As a color modifier, dense implies a saturated-and-tightly-packed quality where the hue carries maximum pigmentation per visual unit-of-area. Sits at the bold-and-saturated end of the grid, parallel to thick and concentrated in usage.

Mulberry
noun

The genus Morus — the white mulberry (M. alba) feeds silkworms; the black mulberry (M. nigra) bears the deep purple fruit that stains everything it touches. The color refers to a ripe black mulberry: a saturated, slightly red-shifted very deep purple with the slight juiciness of a compound fruit. Cooler than wine, warmer than indigo, with the agricultural weight of a tree that supported the entire Chinese silk industry for two thousand years.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970e4d
Original
#363d4e
Protanopia
#59564a
Deuteranopia
#a5002e
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.45:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.49:1

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