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Rich Lull violet

#970d6c
Notes

Rich Lull violet (#970D6C) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 84%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970d6c
RGB
rgb(151, 13, 108)
HSL
hsl(319, 84%, 32%)
HWB
hwb(319 5% 41%)
OKLCH
oklch(45.5% 0.185 345.8)
P3
color(display-p3 0.5422 0.1240 0.4129)
HSV
hsv(319, 91%, 59%)
LAB
lab(33.88% 58.83 -17.05)
LCH
lch(33.88% 61.25 343.83)
CMYK
cmyk(0%, 91%, 28%, 41%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Lull
modifier

Middle English lullen, to-sing-to-sleep. As a color modifier, lull implies a hushed-and-pacified-and-cradled quality, the visual register of cradle-song-and-vesper-lull hand-cradled-and-rocked cradle-and-cot-and-crib hand-rocked-and-sung-to-lulled-and-cradled lulled-and-cradled surfaces under cradle-song-and-vesper hush-and-quiet-and-still bedside-and-nursery-light. Sits at the modifier-and-mood end of the grid, parallel to hush and soothe in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970d6c
Original
#27416e
Protanopia
#515869
Deuteranopia
#a2053f
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.59:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##970D6C
Display P3
Display P3
color(display-p3 0.5422 0.1240 0.4129)
P3 has visible headroomOKLCH chroma 0.185

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas