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Imperial Sakura

#970a3c
Notes

Imperial Sakura (#970A3C) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (339°, 88%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970a3c
RGB
rgb(151, 10, 60)
HSL
hsl(339, 88%, 32%)
HWB
hwb(339 4% 41%)
OKLCH
oklch(43.6% 0.169 9.9)
HSV
hsv(339, 93%, 59%)
LAB
lab(32.09% 54.80 11.64)
LCH
lch(32.09% 56.02 11.99)
CMYK
cmyk(0%, 93%, 60%, 41%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Sakura
noun

The flowering cherry — Prunus serrulata — and the unifying spring color of Japanese aesthetic life. The color refers to a somei-yoshino cherry in full bloom: a soft, slightly cool pale red-pink with the matte finish of five-petaled bloom. Lighter than rose, cooler than coral, with the ephemeral weight of a flower whose two-week bloom defines an entire season's poetry.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970a3c
Original
#393a3d
Protanopia
#5c5539
Deuteranopia
#a60024
Tritanopia
#2c2c2c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.42:1

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