Cool Periwinkle Bloom

#9694f4

Notes

Cool Periwinkle Bloom (#9694F4) is a soft blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (241°, 81%, 77%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#9694f4

RGB

rgb(150, 148, 244)

HSL

hsl(241, 81%, 77%)