Vivid Pitta
Vivid Pitta (#9693FD) is a soft blue with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (242°, 96%, 78%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.
Asian-and-Australasian Pittidae family — a dozen species of forest-floor passerines with brilliantly colored plumage including the deep-blue Indian pitta (Pitta brachyura) and blue-winged pitta. Pitta color refers to the dorsal-feather field of Pitta brachyura: a saturated, slightly cool deep blue-violet with the iridescent satin finish of structurally colored feather barbs. The genus name comes from the Telugu pitta, meaning small bird.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.