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Pure Cardenal

#963ea1
Notes

Pure Cardenal (#963EA1) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (293°, 44%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#963ea1
RGB
rgb(150, 62, 161)
HSL
hsl(293, 44%, 44%)
HWB
hwb(293 24% 37%)
OKLCH
oklch(52.2% 0.171 323.1)
HSV
hsv(293, 61%, 63%)
LAB
lab(42.01% 50.96 -37.04)
LCH
lch(42.01% 63.00 323.99)
CMYK
cmyk(7%, 61%, 0%, 37%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Cardenal
noun

Spanish for cardinal — both the ecclesiastical office and the Lobelia cardinalis (cardinal flower) of New World gardens. The Spanish cardenal hat is technically deep red, but the color name slipped into Hispanic-American color terminology for the violet-tinted purples of cassocks. Cardenal color refers to a Spanish capa magna cardinal-cassock: a saturated, slightly cool deep violet with the matte finish of multi-bath ecclesiastical wool.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#963ea1
Original
#2b5ca4
Protanopia
#4c679e
Deuteranopia
#984d6a
Tritanopia
#585858
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.50:1

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