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Trustworthy Cardinalflower

#963949
Notes

Trustworthy Cardinalflower (#963949) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (350°, 45%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#963949
RGB
rgb(150, 57, 73)
HSL
hsl(350, 45%, 41%)
HWB
hwb(350 22% 41%)
OKLCH
oklch(47.8% 0.125 12.7)
HSV
hsv(350, 62%, 59%)
LAB
lab(37.65% 40.41 10.85)
LCH
lch(37.65% 41.84 15.03)
CMYK
cmyk(0%, 62%, 51%, 41%)

Etymology

Trustworthy
adjective

Old English trēow, trust — adjectival suffix -worthy. As a color modifier, trustworthy implies a clear-and-reliable-and-honest quality where the hue carries the visual register of confidence-deserving-and-faithful-performance design-element. Sits at the crisp-and-honest end of the grid, parallel to reliable and dependable in usage.

Cardinalflower
noun

Lobelia cardinalis, the North American wildflower whose tall spikes of brilliant red flowers are the favored nectar source of ruby-throated hummingbirds in late summer. The color refers to a fresh cardinalflower bloom: a saturated, slightly orange red with the satin finish of long-spurred bee-pollinated flower. Brighter than scarlet.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#963949
Original
#4e4d49
Protanopia
#666047
Deuteranopia
#a32b3f
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.05:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.98:1

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