Earnest Set Crimson

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Old English settan, to put-down. As a color modifier, set implies a sunset-and-descending quality, the visual register of clear-sky western-horizon sunset-and-moonset descending-celestial-body atmospheric Rayleigh-scattered Belt-of-Venus orange-and-violet surfaces under descending-horizon-and-sunset light. Sits at the modifier-and-time end of the grid, parallel to rise and eve in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.