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Abundant Cranberry

#96053c
Notes

Abundant Cranberry (#96053C) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (337°, 94%, 30%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#96053c
RGB
rgb(150, 5, 60)
HSL
hsl(337, 94%, 30%)
HWB
hwb(337 2% 41%)
OKLCH
oklch(43.3% 0.170 9.3)
HSV
hsv(337, 97%, 59%)
LAB
lab(31.63% 55.26 10.97)
LCH
lch(31.63% 56.34 11.22)
CMYK
cmyk(0%, 97%, 60%, 41%)

Etymology

Abundant
adjective

Latin abundāre, to overflow — present-participle of abound. As a color modifier, abundant implies a saturated-and-plentiful quality where the hue carries surplus visual richness beyond minimum requirement. Sits at the bold-and-saturated end of the grid, parallel to plentiful and bountiful.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#96053c
Original
#37393d
Protanopia
#5a5439
Deuteranopia
#a50022
Tritanopia
#282828
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.38:1

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