colors
Back to gallery

Earnest Tanzanite

#944ce2
Notes

Earnest Tanzanite (#944CE2) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (269°, 72%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#944ce2
RGB
rgb(148, 76, 226)
HSL
hsl(269, 72%, 59%)
HWB
hwb(269 30% 11%)
OKLCH
oklch(57.9% 0.218 302.0)
HSV
hsv(269, 66%, 89%)
LAB
lab(48.20% 58.00 -64.91)
LCH
lch(48.20% 87.05 311.78)
CMYK
cmyk(35%, 66%, 0%, 11%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Tanzanite
noun

A blue-violet variety of zoisite — discovered in 1967 in a single small area of northern Tanzania near Mount Kilimanjaro and marketed by Tiffany & Co. shortly after. The color refers to a faceted tanzanite cut to maximize its strong pleochroism: a saturated, slightly violet-shifted deep blue-purple with the gem's signature internal life. Cooler than amethyst, warmer than iolite, with the gem-trade specificity of a stone that occurs in exactly one place on Earth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#944ce2
Original
#0071e7
Protanopia
#0072df
Deuteranopia
#846e91
Tritanopia
#666666
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.78:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.39:1

Related Colors

Canvas