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Plentiful Cranberry

#940b3a
Notes

Plentiful Cranberry (#940B3A) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (339°, 86%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#940b3a
RGB
rgb(148, 11, 58)
HSL
hsl(339, 86%, 31%)
HWB
hwb(339 4% 42%)
OKLCH
oklch(43.0% 0.166 10.3)
HSV
hsv(339, 93%, 58%)
LAB
lab(31.45% 53.75 11.98)
LCH
lch(31.45% 55.07 12.56)
CMYK
cmyk(0%, 93%, 61%, 42%)

Etymology

Plentiful
adjective

Old French plentif, abundant — adjectival suffix -ful, derived from Latin plēnitās (fullness). As a color modifier, plentiful implies a saturated-and-generous quality where the hue carries rich visual abundance without restraint. Sits at the bold-and-saturated end of the grid, parallel to abundant and bountiful.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#940b3a
Original
#38393b
Protanopia
#5a5337
Deuteranopia
#a30023
Tritanopia
#2c2c2c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.37:1

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