Bright Magenta Kinetic

#940a7b

Notes

Bright Magenta Kinetic (#940A7B) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (311°, 87%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#940a7b

RGB

rgb(148, 10, 123)

HSL

hsl(311, 87%, 31%)