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Conquering Slush violet

#940a69
Notes

Conquering Slush violet (#940A69) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 87%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#940a69
RGB
rgb(148, 10, 105)
HSL
hsl(319, 87%, 31%)
HWB
hwb(319 4% 42%)
OKLCH
oklch(44.7% 0.183 346.1)
HSV
hsv(319, 93%, 58%)
LAB
lab(32.99% 58.25 -16.55)
LCH
lch(32.99% 60.55 344.14)
CMYK
cmyk(0%, 93%, 29%, 42%)

Etymology

Conquering
adjective

Latin conquīrere, to seek thoroughly — present-participle of conquer. As a color modifier, conquering implies a saturated-and-overwhelming-and-victorious quality where the hue overcomes neighboring colors through pure pigmentation strength. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and dominant.

Slush
modifier

Imitative origin, half-melted-snow. As a color modifier, slush implies a half-melted-snow-and-grey-pavement quality, the visual register of city-pavement-and-thaw-slush hand-half-melted-snow-and-grey-pavement city-pavement-and-thaw-slush-and-Boston-Brooklyn-thaw slush-and-half-melted-snow-and-grey-pavement surfaces under city-pavement-and-thaw-slush-and-Boston-Brooklyn-thaw Boston-and-Brooklyn-and-Edinburgh-thaw urban-thaw-light. Sits at the modifier-and-weather end of the grid, parallel to thaw and flurry in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#940a69
Original
#263f6b
Protanopia
#4f5566
Deuteranopia
#9f023d
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.51:1

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