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Starched Borneo

#90d78f
Notes

Starched Borneo (#90D78F) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (119°, 47%, 70%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#90d78f
RGB
rgb(144, 215, 143)
HSL
hsl(119, 47%, 70%)
HWB
hwb(119 56% 16%)
OKLCH
oklch(81.4% 0.122 144.0)
HSV
hsv(119, 33%, 84%)
LAB
lab(79.90% -36.33 28.69)
LCH
lch(79.90% 46.29 141.71)
CMYK
cmyk(33%, 0%, 33%, 16%)

Etymology

Starched
adjective

Old English stercan, to stiffen — past-participle of starch. As a color modifier, starched implies a clear-and-stiff-and-formal quality, the crisp color of Edwardian-period formal-evening-shirt-and-collar starched-and-pressed dress-attire. Sits at the crisp-and-finished end of the grid, parallel to pressed and ironed in usage.

Borneo
noun

The Southeast Asian island — and the saturated deep green of Borneo rainforest, home to one of the world's three remaining great-ape populations (Pongo pygmaeus, the Bornean orangutan). Borneo color refers to a Sarawak jungle canopy: a saturated, slightly cool deep green with the matte finish of dense tropical foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#90d78f
Original
#daca8a
Protanopia
#cfc393
Deuteranopia
#89d3c4
Tritanopia
#c3c3c3
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.71:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
12.30:1

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