Rich Amethyst Echo

#90318a

Notes

Rich Amethyst Echo (#90318A) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (304°, 49%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#90318a

RGB

rgb(144, 49, 138)

HSL

hsl(304, 49%, 38%)