Hot Amethyst Beam

#900ca7

Notes

Hot Amethyst Beam (#900CA7) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (291°, 87%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#900ca7

RGB

rgb(144, 12, 167)

HSL

hsl(291, 87%, 35%)