Vivid Rough Mint

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Old English rūh, rough. As a color modifier, rough implies an unfinished-and-coarse quality, the visual register of unfinished-stone-and-burlap hand-quarried-and-unprocessed coarse-and-unfinished-textile-and-stone hand-quarried-and-coarse surfaces under hand-quarried-and-unfinished workshop-light. Sits at the modifier-and-texture end of the grid, parallel to hewn and bark in usage.

The genus Mentha — peppermint, spearmint, apple mint, water mint — the cooling herb whose menthol gives it that quality at the molecular level. The color refers to fresh peppermint leaves before drying: a clean, slightly cool green with the matte finish of trichome-rich leaf surface. Lighter than basil, cooler than parsley, with the mojito-and-Pimm's association of a herb tied to summer drinks across two continents.