Bold Druid Ruby

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin Druidae, Druids. As a color modifier, druid implies a Celtic-priest-and-mistletoe quality, the visual register of Celtic-British-and-Gaulish-Druidic Druidic hand-cut sacred-grove-and-mistletoe-and-stone-circle pre-Christian-Celtic surfaces under Celtic-British-and-Gaulish Druidic sacred-grove-and-stone-circle dawn light. Sits at the modifier-and-cultural end of the grid, parallel to celtic and gaul in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.