Punchy Luna Mulberry

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Latin luna, moon. As a color modifier, luna implies a moonlit-and-silver-and-pale-night quality, the visual register of full-moon-and-Selene-Diana-Luna hand-moonlit-and-silver-and-pale-night full-moon-and-Selene-Diana-Luna-and-Mare-Tranquillitatis luna-and-moonlit-and-silver-and-pale-night surfaces under full-moon-and-Selene-Diana-Luna-and-Mare-Tranquillitatis night-meadow-and-tarn-and-monastic-cloister silver-night-light. Sits at the modifier-and-cosmic end of the grid, parallel to sol and terra in usage.

The genus Morus — the white mulberry (M. alba) feeds silkworms; the black mulberry (M. nigra) bears the deep purple fruit that stains everything it touches. The color refers to a ripe black mulberry: a saturated, slightly red-shifted very deep purple with the slight juiciness of a compound fruit. Cooler than wine, warmer than indigo, with the agricultural weight of a tree that supported the entire Chinese silk industry for two thousand years.