Wholesome Beam Mint

An adjectival form of whole — used as a color modifier since the sixteenth century for hues that read as healthy and unadulterated. Wholesome cream, wholesome wheat: moderate saturation combined with the optical impression of a natural origin. Sits at the crisp-bucket alongside genuine.

Old English bēam, tree-or-ray-of-light. As a color modifier, beam implies a focused-and-shaft-of-light quality, the visual register of lighthouse-and-cathedral-clerestory-beam hand-focused-and-shaft-of-light lighthouse-and-cathedral-clerestory-and-search-light beamed-and-focused-and-shaft-of-light surfaces under lighthouse-and-cathedral-clerestory-and-search-light coastal-headland-and-Gothic-nave-and-night-sky directed-light. Sits at the modifier-and-mood end of the grid, parallel to ray and gleam in usage.

The genus Mentha — peppermint, spearmint, apple mint, water mint — the cooling herb whose menthol gives it that quality at the molecular level. The color refers to fresh peppermint leaves before drying: a clean, slightly cool green with the matte finish of trichome-rich leaf surface. Lighter than basil, cooler than parsley, with the mojito-and-Pimm's association of a herb tied to summer drinks across two continents.