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Squared Bellflower

#7f76a8
Notes

Squared Bellflower (#7F76A8) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (251°, 22%, 56%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7f76a8
RGB
rgb(127, 118, 168)
HSL
hsl(251, 22%, 56%)
HWB
hwb(251 46% 34%)
OKLCH
oklch(59.3% 0.076 292.2)
HSV
hsv(251, 30%, 66%)
LAB
lab(52.17% 14.53 -25.44)
LCH
lch(52.17% 29.30 299.74)
CMYK
cmyk(24%, 30%, 0%, 34%)

Etymology

Squared
adjective

Latin quadrātus, four-sided — past-participle of square. As a color modifier, squared implies a clear-and-rectilinear-and-orthogonal quality where the hue carries the visual register of right-angle architectural-and-grid alignment. Sits at the crisp-and-balanced end of the grid, parallel to aligned and plumb in usage.

Bellflower
noun

The genus Campanula — Latin for little bell — small to mid-sized perennials whose bell-shaped blue or violet flowers fill rock gardens and herbaceous borders across temperate climates. The color refers to a fresh Campanula medium canterbury bell: a saturated, slightly violet-shifted blue with the matte finish of a single bell-form flower. Cooler than periwinkle, warmer than larkspur, with the cottage-garden weight of a plant that names an entire genus and color.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7f76a8
Original
#6a7daa
Protanopia
#6a7ca7
Deuteranopia
#767e88
Tritanopia
#7c7c7c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.06:1

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