Adamant Yucatan
Adamant Yucatan (#7F0C61) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (316°, 83%, 27%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Greek adámas, unconquerable — derived from a- (not) plus damnan (to subdue). As a color modifier, adamant implies a saturated-and-rock-hard quality where the hue maintains diamond-hard pigmentation. Sits at the bold-and-resilient end of the grid, parallel to indomitable and ironclad in usage.
Mexican peninsula, the limestone Karst shelf of southern Mexico — home of the Pink Lakes of Las Coloradas (deep magenta saline waters colored by halophilic algae and brine shrimp). Yucatan color refers to a Las Coloradas Pink Lake surface in midday sun: a saturated, slightly cool deep magenta with the matte finish of halophilic-algae-and-brine-shrimp-tinted hyper-saline water. The lakes are also a Phoenicopterus ruber flamingo nesting site.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.