Conquering Kikyo
Conquering Kikyo (#7E37B5) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (274°, 53%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin conquīrere, to seek thoroughly — present-participle of conquer. As a color modifier, conquering implies a saturated-and-overwhelming-and-victorious quality where the hue overcomes neighboring colors through pure pigmentation strength. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and dominant.
Japanese 桔梗, the balloon flower (Platycodon grandiflorus) — a wild perennial of Japanese mountainsides whose star-shaped corolla unfurls from an inflated bud. The flower is one of the Seven Autumn Flowers of classical waka poetry. Kikyo color refers to a fully unfurled Platycodon grandiflorus corolla: a saturated, slightly cool deep violet with the velvet finish of fresh balloon-flower petals.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.