Vivid Amethyst Zing

#7e00a8

Notes

Vivid Amethyst Zing (#7E00A8) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (285°, 100%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7e00a8

RGB

rgb(126, 0, 168)

HSL

hsl(285, 100%, 33%)