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Buttoned Fjord

#7dcb99
Notes

Buttoned Fjord (#7DCB99) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (142°, 43%, 64%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7dcb99
RGB
rgb(125, 203, 153)
HSL
hsl(142, 43%, 64%)
HWB
hwb(142 49% 20%)
OKLCH
oklch(77.8% 0.106 155.0)
HSV
hsv(142, 38%, 80%)
LAB
lab(75.68% -34.89 17.52)
LCH
lch(75.68% 39.04 153.33)
CMYK
cmyk(38%, 0%, 25%, 20%)

Etymology

Buttoned
adjective

Old French bouton, button — past-participle of button. As a color modifier, buttoned implies a clear-and-fastened-and-formal quality, the crisp color of Edwardian-period formal-attire fully-fastened-and-formally-dressed gentleman's-attire. Sits at the crisp-and-finished end of the grid, parallel to trim and pressed in usage.

Fjord
noun

The deep glacier-carved coastal inlets of Norway, Iceland, New Zealand, and Patagonia — formed during the Pleistocene as ice sheets retreated and seawater flooded the glacial valleys. Fjord color refers to mid-depth Norwegian fjord water at Geirangerfjord: a deep, slightly cool deep blue-green with the optical complexity of glacier-melt water mixed with cold seawater.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7dcb99
Original
#cbc096
Protanopia
#beb79c
Deuteranopia
#6ec9bd
Tritanopia
#b7b7b7
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.93:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
10.87:1

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