Cool Violet Tide

#7d27b0

Notes

Cool Violet Tide (#7D27B0) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (278°, 64%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7d27b0

RGB

rgb(125, 39, 176)

HSL

hsl(278, 64%, 42%)