Deep Denim Drift

#7c74af

Notes

Deep Denim Drift (#7C74AF) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (248°, 27%, 57%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7c74af

RGB

rgb(124, 116, 175)

HSL

hsl(248, 27%, 57%)