colors
Back to gallery

Tenacious Yamaai

#7b5aef
Notes

Tenacious Yamaai (#7B5AEF) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (253°, 82%, 65%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7b5aef
RGB
rgb(123, 90, 239)
HSL
hsl(253, 82%, 65%)
HWB
hwb(253 35% 6%)
OKLCH
oklch(58.3% 0.213 288.1)
HSV
hsv(253, 62%, 94%)
LAB
lab(49.20% 49.28 -70.75)
LCH
lch(49.20% 86.22 304.86)
CMYK
cmyk(49%, 62%, 0%, 6%)

Etymology

Tenacious
adjective

Latin tenāx, holding-fast — adjectival suffix -ous. As a color modifier, tenacious implies a saturated-and-clinging quality where the hue grips its substrate with stubborn pigmentation. Sits at the bold-and-resilient end of the grid, parallel to unyielding and adamant in usage.

Yamaai
noun

Japanese mountain indigo, Mercurialis leiocarpa — a wild herb used for dyeing in the Heian period (794–1185) before cultivated aizome indigo supplanted it. Yamaai color refers to a freshly yamaai-dyed silk: a saturated, slightly cool deep blue-violet with the matte finish of mineral-mordanted natural dye. The plant is the only naturally occurring indican-type indigo precursor in Japan.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7b5aef
Original
#0078f4
Protanopia
#0071ec
Deuteranopia
#537e9c
Tritanopia
#6c6c6c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.55:1

Related Colors

Canvas