Soft Violet Bloom

#7b40a5

Notes

Soft Violet Bloom (#7B40A5) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (275°, 44%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7b40a5

RGB

rgb(123, 64, 165)

HSL

hsl(275, 44%, 45%)