Cool Amethyst Fold

#7b0e81

Notes

Cool Amethyst Fold (#7B0E81) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (297°, 80%, 28%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7b0e81

RGB

rgb(123, 14, 129)

HSL

hsl(297, 80%, 28%)