Vivid Periwinkle Beacon

#7a77fd

Notes

Vivid Periwinkle Beacon (#7A77FD) is a soft blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (241°, 97%, 73%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7a77fd

RGB

rgb(122, 119, 253)

HSL

hsl(241, 97%, 73%)