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Voluptuous Taro

#7a32ad
Notes

Voluptuous Taro (#7A32AD) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (275°, 55%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7a32ad
RGB
rgb(122, 50, 173)
HSL
hsl(275, 55%, 44%)
HWB
hwb(275 20% 32%)
OKLCH
oklch(47.9% 0.188 307.4)
HSV
hsv(275, 71%, 68%)
LAB
lab(36.81% 52.46 -52.74)
LCH
lch(36.81% 74.39 314.84)
CMYK
cmyk(29%, 71%, 0%, 32%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Taro
noun

Asian-Pacific Colocasia esculenta — a tropical Araceae root crop cultivated for its starchy corm, with deep-violet purple-flesh cultivars (the bun long and Lehua maoli taro) used for poi and ube-style purple desserts. Taro color refers to a freshly cut Colocasia esculenta purple-flesh corm: a saturated, slightly cool deep violet with the matte finish of anthocyanin-rich starchy taro-pulp. The Polynesian name taro spread to English.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7a32ad
Original
#0054b1
Protanopia
#0c57aa
Deuteranopia
#724e6c
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.27:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

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