Deep Crimson Velvet

#7a1027

Notes

Deep Crimson Velvet (#7A1027) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (347°, 77%, 27%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7a1027

RGB

rgb(122, 16, 39)

HSL

hsl(347, 77%, 27%)