Vivid Periwinkle Radiant

#7970fb

Notes

Vivid Periwinkle Radiant (#7970FB) is a soft blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (244°, 95%, 71%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7970fb

RGB

rgb(121, 112, 251)

HSL

hsl(244, 95%, 71%)