Bright Periwinkle Flare

#7970fa

Notes

Bright Periwinkle Flare (#7970FA) is a soft blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (244°, 93%, 71%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7970fa

RGB

rgb(121, 112, 250)

HSL

hsl(244, 93%, 71%)