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Bold Samarkand

#7969d2
Notes

Bold Samarkand (#7969D2) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (249°, 54%, 62%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7969d2
RGB
rgb(121, 105, 210)
HSL
hsl(249, 54%, 62%)
HWB
hwb(249 41% 18%)
OKLCH
oklch(58.6% 0.156 287.6)
HSV
hsv(249, 50%, 82%)
LAB
lab(50.48% 31.96 -52.31)
LCH
lch(50.48% 61.30 301.43)
CMYK
cmyk(42%, 50%, 0%, 18%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Samarkand
noun

Central Asian Silk Road city in Uzbekistan — capital of Tamerlane's Timurid empire and home of the Registan madrasa complex with its iconic deep-blue tilework. Samarkand color refers to the deep-blue muqarnas vault of the Registan's Tilya-Kori madrasa: a saturated, slightly cool deep blue-violet with the glossy finish of cobalt-and-lazurite-glazed kashin tiles. Slightly warmer than Bukhara.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7969d2
Original
#3c7bd6
Protanopia
#3c75d0
Deuteranopia
#5f7f94
Tritanopia
#747474
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.76:1

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